JIM BEAM ABSURD CAMPAIGN
PEOPLE KNOW IT FOR ITS HISTORY. ITS TASTE AND NAME. FOLLOW THE PATH AND CONTINUE HISTORY, BUT NOT QUITE HOW ONE WOULD IMAGINE.
1. About/Problem
Jim beam hasn’t quite made the name for itself in Georgia and it needed something different in order to distinguish itself from others.
2. Task/solution
Find a way to make that happen online
We decided to take advantage of one social media aspect everyone forgets in Georgia, SOUND and created series of cinemagraph and HQ sound based stories, that start off as usual TV ads but turn into something absurd. This way we’re showing the consumer the atmosphere and tone Jim Beam carries but also underlining the fact that we change, evolve and keep stories interesting.
3. result
The result of the campaign:
● Increased awareness of Jim Beam
● Increased sales of Jim Beam
● raised number of Wella’s loyal users of facebook page
Contact
Call Us
+995 574 08 99 66
Address
Tbilisi , Tsagareli #90
Deep Down On A Caribbean Reef.
Deep Down On A Caribbean Reef.
Email
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