LISI LAKE CASE

We needed well-made pictures of Lisi Lake and an atmosphere there. But the weather was always terrible and couldn’t manage to plan the exact time for photo session there. 

Some professional photographers tried, but never matched with good weather. So we needed good photos for content

Make a solution, which would solve the problem with no budget. 

We made user generated content, by asking people, to send us the pictures of Lisi Lake, and the best ones would be published on Lisi Lake’s facebook page.

The result of the campaign:

● Increased the number of loyal users on facebook page
● Made user generated content
● Increased user’s positive reactions about Lisi Lake’s content
● People started taking care of the territory, to make their photos better