Jim beam hasn’t quite made the name for itself in Georgia and it needed something different in order to distinguish itself from others.
Find a way to make that happen online
We decided to take advantage of one social media aspect everyone forgets in Georgia, SOUND and created series of cinemagraph and HQ sound based stories, that start off as usual TV ads but turn into something absurd. This way we’re showing the consumer the atmosphere and tone Jim Beam carries but also underlining the fact that we change, evolve and keep stories interesting.
The result of the campaign:
● Increased awareness of Jim Beam
● Increased sales of Jim Beam
● raised number of Wella’s loyal users of facebook page